Realist Narrative - These adverts are meant to be based around real-life and can be easily related to real-life. These adverts aren't very memorable but are used to sell something to the viewer. Something like Coca-Cola use these kinds of adverts and sometimes use animations and CGI. An example is the following Coca-Cola advert:
Animation - These adverts are animated or have animations in them to try to put their product/s forward. These adverts may be used to create something that is more bizarre situations or examples. A good example of these types of adverts is the 2014 John Lewis christmas advert:
Documentary - Sometimes referred to as "mockumentary" when it is parodied as a silly advert, is an advert which tried to give the viewer information about a real life event, problem or fact. An example of a mockumentary is the Bob Monkhouse Prostate Cancer advert:
Series - A series advert is a type of advert that continues a kind of story from previous adverts. It may be comedic, serious, animated and so on, but it always continues on from one another and becomes a series of adverts, a bit like a TV show. An example is the famous Nescafe Gold Blend adverts:
The entire country even watched them when it was announced in the newspapers that the two actors finally kissed, after waiting for 6 years.
Stand Alone - These adverts do not link up with any other adverts from the company and stand on their own, but still try to sell the company's product or service, or warn people.
Talking Heads - These adverts focus on a person's face as they are talking to the viewers or another person about something for the viewer. An example of this advert are the Colgate toothpaste adverts:
