Friday, 12 February 2016

AS2 Task 0 - The Language of Advertising

Language devices are used in advertising to attract the targeted audience that the advertisers want. Many different techniques are used to attract the audience such as alliteration, abbreviation, rhymes, personal pronouns and many others. These devices have been tested and are found to attract the attention of a person more than a basic group of text as they are different from the rest and are slightly funkier.


                               

There are many genres of magazines that are published daily and some of them are music, sports, gaming, food, lifestyle, fitness, glamour, kid/teen/adult/"adult", news, computing, gardening and fashion among many.

Magazines always follow the same layout as well. They have the main focal point in the centre with the title of the magazine at the top somewhere and all of the main intriguing topics around the sides. The main topics and titles are bigger than the other titles as they are the ones that have been focused on more in the magazine, such as Battlefield 3 being several sizes larger than the text above it and the other topics around it.




This magazine featuring Ellie Goulding features all of the main language devices that are found in all magazines. It has the main focal point (Ellie Goulding) at the centre of the magazine cover with the title of the magazine company behind her head and the edition or title of the magazine at the very top. It is then surrounding the focal point with all of the main topics.
The cover features emotive language just to the left of Ellie saying "The health scare that's changing my life" because of the use of the word 'scare' and 'changing'. It makes the reader feel worried about her and interested to read on about what she's being afraid of. Colloquial language (slang) at the top where it says "Rinsta Or A Finsta" as they're both two shortened down words stuck together that the youth use these days, standing for Real Instagram and Fake Instagram. There are also a lot of exclamation marks being used on the cover to exaggerate the sentences and to make them sound enthusiastic and interesting. "Mode of Address" is also being used on this cover where it says "Amp up your look". The key word in that sentence is 'your' where the magazine is trying to entice the reader to read the magazine by speaking directly to them. There are many more language techniques being used on this cover to persuade people into reading by making them think that it's more interesting than it probably is.


Friday, 5 February 2016

AS1 Task 9 - Bibliography

This post will just be for all of the websites that I have used throughout my AS1 tasks.


The Media: An Introduction. Editors; Adam Briggs and Paul Cobley. Chapter 17 Audience Research by Ray Kent. Longman 2002 ISBN 0-582-42346-5

The Media Magazine. The English and Media Centre. Analysing Still-Image Adverts: Reading Lynx by Mark Ramey. Issue 45, September 2013. ISSN 1478-8616

The Media Magazine. The English and Media Centre. AS Coursework - Charity Adverts by Gavin Luhrs. Issue 9, February 2004.

The Media Magazine. The English and Media Centre. How I Make Things by Garth Jennings on making a TV commercial. Issue 39, February  2012. ISSN 1478-8616

The Media Student's Book 4th Edition, Chapter 9 - Advertising and Branding. Editors; Gill Branston and Roy Stafford: Routledge 2007. ISBN -0-415-37143-0

www.youtube.com



Forms of Television Advertising - http://www.slideshare.net/Lucasjwarren/different-forms-in

Styles of Television Advertising - http://www.slideshare.net/Lucasjwarren/analysing-the-style-of-adverts-26507404

TV advert regulation - http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/advert-code/ad-minutage

http://www.ofcom.org.uk/

https://www.asa.org.uk/?gclid=CjwKEAiArdG1BRCLvs_q-IObwxMSJACXbLtz1E_gCmFSIL4ty9RmDuESIDBmzBHm_zE7Nk6TW-pQLBoClGDw_wcB

Audience Information - http://www.slideshare.net/Lucasjwarren/audience-information-26730685