I have checked online and have not found any other companies or adverts containing syrup and waffles in a milkshake, so I think that we are in the clear for this advert idea.
I can't think of any legal or ethical issues that we will encounter because of this advert because all we will be doing is making a mess of someone's interior making a milkshake and then clearing it up afterwards, as for ethical issues, we won't be talking about anything related to religion or varying morals which could cause controversy.
We don't intend on using any risky content or controversial material in our advert which means that there won't be anything that people would take offence to unless there is something that we put into our advert by accident that we didn't mean to include.
We don't plan on using false advertising as there is no point in lying about a milkshake containing a minimum of 3 ingredients to be any different from what it is in real life, unlike adverts which show us that their burgers are perfectly made in a few minutes after the order is placed whereas they aren't even close to looking like that in the real world.
Finally, we won't be thinking of product placement as we don't think it would be very easy to show our milkshakes to the public through films and such, but if we had a clear way of showing people what company made the milkshake and sells it, then we would consider it as it would allow us to easily show many people what we are selling, even though it may end up being expensive.
