My initial response to the advert is how contrasting the colours are, lime green, black and white. It's nothing special but also kind of dull.
There's not much I really like about the advert. The music is good but I don't think it fits in with the advert and how there are break dancers dancing to the music. Also, they seem to be selling the iPod by showing that its best feature is randomising the songs being played, not by its actual function: playing music with good quality, which is what they should be saying.
The audience is obviously for young people, possibly ranging from ages 16 - 25 or 30. I guessed this by linking the type of music, the colours used which is a lime green, black and white and the youth dancing energetically and breakdancing. The product is not aimed at a specific gender as both genders can be seen dancing and is aimed to give them a nice experience with sound.
iPod Shuffle (4/8/06):
I don't like the advert. It's stereotyping blonde women by saying that they're stupid. You can clearly understand this because she tested to see if she's pregnant by using an iPod Shuffle. Then she couldn't understand if it was saying positive or negative. This could also mean that she either didn't read the packaging and didn't notice the price on the product (which is quite obvious, near $100 for a pregnancy test is stupid) or she just doesn't care. Then at the end of the advert, her husband/boyfriend says that HE's pregnant. The advert does say that it's "good for music" but the idea behind it is stupid. It doesn't try to sell it in any way that I can see.
The target audience for the product is possibly young adults, shown by the fact that they look like they are around 30 years old. No specific gender is targeted.
Ghost in The Shell:First Assault Trailer:
The trailer makes the viewer feel as if they are going to be extremely cool and good when playing the game. This entices them to get the game and play it. It does this by creating a rhythm with the music that is playing (Imagine Dragons - Radioactive) by matching gun shots with the beat of the music.
The trailer shows the base game quite well, viewing several maps within seconds and what is possible to do in the game; deploying drones, melee executions, different weapons, graphics, colour scheme, plot.
The colours clearly show that the universe that the game is set in is in a dark and troubled one, that also encourages players to already choose a side in the game, good or bad. The overall look of the character models also makes the players want to get the game as gamers tend to want to play as a character who looks intimidating and epic. This is also done in the trailer by showing the player that they can jump through a window and blast someone else in the face.
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