Parodic: Parodic adverts mimic something else and tend to make a bit of a joke out of it. We will sometimes relate to the adverts as we understand what it is making fun of and some people may be inclined to go and look or purchase the product they may be trying to sell.
Shock: Shocking adverts tend to shock the viewer. They show images that will be stuck in the viewers head when they will be doing something that the advert may have showed to be careful doing. The most common shock adverts, at least in England, are adverts which relate to vehicles and speeding. They normally show a person, people, friends or family driving at speeds above the limit and having to suddenly break, but due to the speed and short notice before needing to stop, the vehicle tends to end up hitting a child or a person/people. Some adverts may even add a surprise shock where the camera follows a person leaving their car to check on the injured/killed person and find that they were with their child/children.
Surrealism: Surreal adverts tend to make the viewer watch something that is not that far away from reality that it could be real if some things were different. These adverts can often confuse the viewer as to what the advert is trying to sell to them by mixing it with other things that may distract the users attention.
Intertextuality: Intertextual adverts mix texts with texts but also merge and transform them in some way. They use the viewers previous knowledge about something in their advert and this makes them connect with the advert more.
Repetition: This method means that adverts are repeated constantly so that they get into the viewers minds and they think of the companies product first when they want to buy a product. They repeat themselves in several ways, they either constantly show their advert after every break on a TV show which will eventually annoy you if it's not good or entertaining enough, or they can either advertise themselves through magazines, newspapers, radio stations and other sources of information or entertainment.
There are many companies that advertise their products constantly, some are known as Coca Cola, Apple, English ISPs (Internet Service Providers) and many more companies and businesses.
One of the most annoying adverts that I have seen around recently is the Giffgaff "Hey You!" advert. The most annoying thing about it is the introduction because the guy's voice is just annoying. =(
Sexual theme: These adverts use sexual content (attractive women, alluring poses and clothing etc.) to entice men and women to think about a product. Lynx (or AXE in the Americas) is quite a popular one as it always features men and women in their underwear at some point being attracted to the opposite gender just because he/she sprayed or cleansed themselves with their product, which makes the viewer think that their product will make them attractive to the opposite gender.
Famous faces: These adverts use the faces (and full-view bodies) of famous people or celebrities. These adverts tend to make the viewer think that the product is of such a high standard that even famous people use it and recommend it enough to actually participate in the advert itself.
Repetition: This method means that adverts are repeated constantly so that they get into the viewers minds and they think of the companies product first when they want to buy a product. They repeat themselves in several ways, they either constantly show their advert after every break on a TV show which will eventually annoy you if it's not good or entertaining enough, or they can either advertise themselves through magazines, newspapers, radio stations and other sources of information or entertainment.
There are many companies that advertise their products constantly, some are known as Coca Cola, Apple, English ISPs (Internet Service Providers) and many more companies and businesses.
One of the most annoying adverts that I have seen around recently is the Giffgaff "Hey You!" advert. The most annoying thing about it is the introduction because the guy's voice is just annoying. =(
Sexual theme: These adverts use sexual content (attractive women, alluring poses and clothing etc.) to entice men and women to think about a product. Lynx (or AXE in the Americas) is quite a popular one as it always features men and women in their underwear at some point being attracted to the opposite gender just because he/she sprayed or cleansed themselves with their product, which makes the viewer think that their product will make them attractive to the opposite gender.
Famous faces: These adverts use the faces (and full-view bodies) of famous people or celebrities. These adverts tend to make the viewer think that the product is of such a high standard that even famous people use it and recommend it enough to actually participate in the advert itself.
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