AS2 Task 1 - Target and Market Research

We chose to do an advert for a new flavour of milkshake which is a waffle and maple syrup milkshake. We were going through ideas of different things we could do and after around 30 we decided to include food because we were hungry and we came across a mix of different milkshakes, ice-creams and such.

After we listed down some snack foods and drinks, we decided to try several combinations of different things and we stumbled across a mixture of waffles, maple syrup and a milkshake.


This is a screenshot of my survey creation process

My survey link is: https://www.surveymonkey.co.uk/r/TW6GKW3



I found several adverts for milkshakes.

The first is a Shaky Jake advert from 1996 which was when it was aired on TV. The advert became very popular with the youth, mostly children and then teenagers because of its joyful and happy theme and animations. https://www.youtube.com/watch?v=WEyZ3DCOPbg

The second one is the 2012 advert for Crusha. I don't particularly like the advert because of the 2D animation which doesn't appeal to me, but it caught a lot of people's attention, again, mostly children and teenagers but some people did find this slightly annoying. The catchy beat of the song managed to stick to a lot of people. https://www.youtube.com/watch?v=2GSChopXJ3c

The next advert is by Crusha again but it isn't as bad. It's completely an animation again, but it's more controlled and to the point. It appeals to children and teenagers but I think that the maturity of the advert has been changed to be aimed towards teenagers and young adults more than children. This could be because their original audience would have grown up and they still want them to continue buying their product but it could also be because not all children know how to add milkshake mix properly and could mess up with the mixture to milk ratio. https://www.youtube.com/watch?v=S24T8gV2sUQ

It seems to me that most, if not all, milkshake adverts are aimed towards children and teenagers. The adverts that I have looked at all have a cheerful and energetic element to it making it seem more enticing to buy the product compared to most adverts aired on TV about adult-related things. The adverts that I like the most are the animations because of their surreal aspect and how free they can be with whatever they want to do, like cats and mice doing stunts that only humans can do.

I think that for our advert we should do something funny and that would connect or would amuse the younger audience more than it would the older audiences. I think this would be a good idea because younger audiences (more specifically 12 - 19) tend to be more entertained and more intrigued by adverts that do something to relate to them in some way such as having an element of comedy that they would like to see on TV.

I also looked at adverts of milkshakes on the internet and found that most of them are surreal. By this, I mean that most of the adverts are made to look as if there are animals that organise events that humans are capable of.