AS2 Task 2 - Ideas Generation

I have several ideas for the advert that we are going to make. Since my audience research has brought up information that a lot of people like a funny, relatable and memorable advert I'm planning on making a funny or silly advert which would make it easier for people to remember it because of how different it would be from a lot of adverts that are aired on TV.

First Idea

It will be a stand alone advert which will showcase an anonymous character making a normal milkshake before completely destroying the scene and placing down a milkshake that we are trying to sell. Hopefully this will attract mostly a teenage audience who knows that we used HowToBasic as inspiration for the advert. This will mean that we would need to target people who watch youtube quite often and know of the many popular and viral channels around the website. Even if they do not then they will probably share it with other people and in the process find the original source of inspiration. The USP will probably be the slogan that one of the group members came up with: "Smash Shakes - The easy way to gourmet!" which fits the advert because of how the milk shake is made amongst things being smashed around.

Video Information

We'll probably have a POV camera shot throughout the entire advert to keep the main character mysterious and interesting whilst having the same character making the milkshake before throwing a tantrum and placing the milkshake we are selling on the table. Since the camera will be possibly held or placed on the person who is doing most of the movements in the advert, the camera-work might be shaky and sudden to simulate the adrenaline and frustration experienced by the person trying to make the milkshake.

Second Idea

The other idea that I have for the advert is to film a person normally making a milkshake but then saying that to add more flavour the person making the milkshake they should add some waffles and syrup but instead of adding them in small amounts they just completely chuck away the normal milkshake and place our milkshake on the table and then say "Smash-Shakes - The easy way, is the best way" or something after which we cut to the company logo and a slogan. This advert will also be aimed towards the youth more than adults because of the humour and silliness of it.

Video Information

The camera placement will be like in the shows where people showcase items and objects for people to buy with a lot of advertising around the TV screen to attract people's attention and then it will get closer to the actor/actress who will say the final line and then it will cut to the logo and slogan. There will probably be some silent music being played in the background which might be added in during the editing period to add some more detail to the advert.