Me and my group decided to make an advert based on a milkshake because we thought that we could make an advert that would be memorable and interesting for people to watch. We also thought that it would be easier to make it due to the people around us mostly consisting of teenagers around the ages of 16 and 17 and since we were going to implement humour into our advert it would be easier to advertise to the same audience because we know roughly what they would and wouldn't like as we all can relate to one another quite a bit due to our use of the internet.
After I finished all of the editing and filming I had to gather feedback from a focus group which is a number of specific people who are within the boundaries of the type of people we were trying to target with our advert. I chose 2 methods of gathering feedback from people: gathering feedback and simple answers from surveys on Survey Monkey and also at a sort of screening event where I would let some people watch my advert and ask them questions in person.
Screening in person I think is a much better way of gathering feedback from people as it lets me ask questions to people however many times I want and also get varied responses from them. I also know how old the people are as I can see them, meaning that I can judge how useful their responses would be if they are too old or young for the intended focus group. The responses were in better quality than the ones I got from surveys because I could directly communicate to people and receive more detailed answers from them explaining what they thought was better and what was worse and why they thought that.
Getting surveys filled out is also a good way to get feedback as it lets me get loads of responses from multiple people quickly due to surveys being easy to fill out and because of how fast and easy it is to spread them around to other people. The only problem with this is that responses are almost always limited and may not be able to clearly show what the person was trying to say. This gives limitations to how I could later use the feedback for improvements for any future adverts.
In my opinion, I think the advert was quite successful. It got the point across that the company (if it were to exist) would focus on being not entirely serious when it comes to the customers unless it's under different circumstances and that is due to how we make the milk-shakes: we make them because it's fun and also interesting. The advert, I would say, clearly shows this because of the editing which makes it seem silly whilst also getting the message across that we make our milkshakes. One of the things that I would improve if I had a bigger budget would be the overall length of the advert. One of the shots that I put into the video was way too short to be seen clearly and some people complained about this. Another would be to increase the resolution of the video as well. I noticed that after rendering the quality of the video dropped. I also would like to have given a bit more of a reason behind the advert now that I think about it a bit more. It seems kind of random when you don't think about any possible storied behind it.
Since that's probably the only three things that I would like to change to my advert, I think the rest of it is pretty good and I'm proud of that. I achieved the goal I wanted to with the advert and made it work given the time constraints. It was entertaining but also informative in some way.
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