AS3 Task 4 - Evaluation of The Final Product

Me and my group decided to make an advert based on a milkshake because we thought that we could make an advert that would be memorable and interesting for people to watch. We also thought that it would be easier to make it due to the people around us mostly consisting of teenagers around the ages of 16 and 17 and since we were going to implement humour into our advert it would be easier to advertise to the same audience because we know roughly what they would and wouldn't like.

After I finished all of the editing and filming I had to gather feedback from a focus group which is a number of specific people who are within the boundaries of the type of people we were trying to target with our advert. I chose to do this using 2 methods: gathering feedback and simple answers from surveys on Survey Monkey and also at a sort of screening event where I would let some people watch my advert and ask them questions in person.

Screening in person I think is a much better way of gathering feedback from people as it lets me ask questions to people however many times I want and also get varied responses from them. I also know how old the people are as I can see them, meaning that I can judge how useful their responses would be if they aer too old or young for the intended focus group.

Getting surveys filled out is also a good way to get feedback as it lets me get loads of responses from multiple people quickly due to surveys being easy to fill out and because of how fast and easy it is to spread them around to other people. The only problem with this is that responses are almost always limited and may not be able to clearly show what the person was trying to say.

In my opinion, I think the advert was quite successful. It got the point across that the company (if it were to exist) would focus on being not entirely serious when it comes to the customers unless it's under different circumstances. The advert, I would say, clearly shows this because of the editing which makes it seem silly whilst also getting the message across that we make our milkshakes. One of the things that I would improve if I had a bigger budget would be the overall length of the advert. One of the shots that I put into the video was way too short to be seen clearly and some people complained about this. Another would be to increase the resolution of the video as well. I noticed that after rendering the quality of the video dropped.

Since that's probably the only two things that I would like to change to my advert, I think the rest of it is pretty good and I'm proud of that. I achieved the goal I wanted to with the advert and made it work given the time constraints. It was entertaining but also informative in some way.