"So did you like the advert?"
- I did. It's really random with the explosions and game references.
- Yes. I found it quite amusing to watch because of the unexpected explosions half way through it.
"Do you think I succeeded in making it appeal to teenagers and young adults?"
- I think so. It really doesn't look like a serious advert and I think teenagers and young adults still enjoy immature things every now and then.
- I'm not sure. It's funny, yeah, but I'm not sure if the immaturity is a bit too much or not. It almost becomes an "MLG" video with the explosions and spinning clips.
"Would you consider buying the product because of the advert?"
- I would consider it, yeah. I'm not sure if I actually would because the ingredients seem a bit strange for a milkshake.
- I'd be willing to give it a try. The milkshake seems to have an interesting combination of ingredients.
"Can you find any faults or things that you think look wrong in the advert?"
- The introductory bit where all of the ingredients are placed was too fast. I only saw a glimpse or everything before it moved on. The outro was also a bit too fast. Maybe 2 or 3 more seconds would have been enough for it. Other than that, I don't see anything wrong with it.
- The introduction was a bit too fast. The table view of everything doesn't last long enough before the rest of the advert continues. The calm music is a bit too quiet. It would help if it was a bit louder. I don't think there's anything else wrong with it.
I used a focus group to get feedback on the finished advert so I could find out what was good about it and what wasn't. I think that using a focus group to get feedback on my advert is a good idea because feedback and comments can be received instantly making it a lot easier to write everything down and also ask any further questions if I needed to.
Some cons about using this method of receiving feedback is that it's difficult to get the correct age group to watch the advert to give feedback as many people in public don't want to do so. It also means that the people who do give feedback sometimes give a lot in one go, making it difficult to copy everything down word-for-word onto paper.
Some cons about using this method of receiving feedback is that it's difficult to get the correct age group to watch the advert to give feedback as many people in public don't want to do so. It also means that the people who do give feedback sometimes give a lot in one go, making it difficult to copy everything down word-for-word onto paper.
No comments:
Post a Comment