Me and my group decided to make an advert based on a milkshake because we thought that we could make an advert that would be memorable and interesting for people to watch. We also thought that it would be easier to make it due to the people around us mostly consisting of teenagers around the ages of 16 and 17 and since we were going to implement humour into our advert it would be easier to advertise to the same audience because we know roughly what they would and wouldn't like as we all can relate to one another quite a bit due to our use of the internet.
After I finished all of the editing and filming I had to gather feedback from a focus group which is a number of specific people who are within the boundaries of the type of people we were trying to target with our advert. I chose 2 methods of gathering feedback from people: gathering feedback and simple answers from surveys on Survey Monkey and also at a sort of screening event where I would let some people watch my advert and ask them questions in person.
Screening in person I think is a much better way of gathering feedback from people as it lets me ask questions to people however many times I want and also get varied responses from them. I also know how old the people are as I can see them, meaning that I can judge how useful their responses would be if they are too old or young for the intended focus group. The responses were in better quality than the ones I got from surveys because I could directly communicate to people and receive more detailed answers from them explaining what they thought was better and what was worse and why they thought that.
Getting surveys filled out is also a good way to get feedback as it lets me get loads of responses from multiple people quickly due to surveys being easy to fill out and because of how fast and easy it is to spread them around to other people. The only problem with this is that responses are almost always limited and may not be able to clearly show what the person was trying to say. This gives limitations to how I could later use the feedback for improvements for any future adverts.
In my opinion, I think the advert was quite successful. It got the point across that the company (if it were to exist) would focus on being not entirely serious when it comes to the customers unless it's under different circumstances and that is due to how we make the milk-shakes: we make them because it's fun and also interesting. The advert, I would say, clearly shows this because of the editing which makes it seem silly whilst also getting the message across that we make our milkshakes. One of the things that I would improve if I had a bigger budget would be the overall length of the advert. One of the shots that I put into the video was way too short to be seen clearly and some people complained about this. Another would be to increase the resolution of the video as well. I noticed that after rendering the quality of the video dropped. I also would like to have given a bit more of a reason behind the advert now that I think about it a bit more. It seems kind of random when you don't think about any possible storied behind it.
Since that's probably the only three things that I would like to change to my advert, I think the rest of it is pretty good and I'm proud of that. I achieved the goal I wanted to with the advert and made it work given the time constraints. It was entertaining but also informative in some way.
Monday, 11 July 2016
AS3 Task 4 - Evaluation of The Final Product
Me and my group decided to make an advert based on a milkshake because we thought that we could make an advert that would be memorable and interesting for people to watch. We also thought that it would be easier to make it due to the people around us mostly consisting of teenagers around the ages of 16 and 17 and since we were going to implement humour into our advert it would be easier to advertise to the same audience because we know roughly what they would and wouldn't like.
After I finished all of the editing and filming I had to gather feedback from a focus group which is a number of specific people who are within the boundaries of the type of people we were trying to target with our advert. I chose to do this using 2 methods: gathering feedback and simple answers from surveys on Survey Monkey and also at a sort of screening event where I would let some people watch my advert and ask them questions in person.
Screening in person I think is a much better way of gathering feedback from people as it lets me ask questions to people however many times I want and also get varied responses from them. I also know how old the people are as I can see them, meaning that I can judge how useful their responses would be if they aer too old or young for the intended focus group.
Getting surveys filled out is also a good way to get feedback as it lets me get loads of responses from multiple people quickly due to surveys being easy to fill out and because of how fast and easy it is to spread them around to other people. The only problem with this is that responses are almost always limited and may not be able to clearly show what the person was trying to say.
In my opinion, I think the advert was quite successful. It got the point across that the company (if it were to exist) would focus on being not entirely serious when it comes to the customers unless it's under different circumstances. The advert, I would say, clearly shows this because of the editing which makes it seem silly whilst also getting the message across that we make our milkshakes. One of the things that I would improve if I had a bigger budget would be the overall length of the advert. One of the shots that I put into the video was way too short to be seen clearly and some people complained about this. Another would be to increase the resolution of the video as well. I noticed that after rendering the quality of the video dropped.
Since that's probably the only two things that I would like to change to my advert, I think the rest of it is pretty good and I'm proud of that. I achieved the goal I wanted to with the advert and made it work given the time constraints. It was entertaining but also informative in some way.
After I finished all of the editing and filming I had to gather feedback from a focus group which is a number of specific people who are within the boundaries of the type of people we were trying to target with our advert. I chose to do this using 2 methods: gathering feedback and simple answers from surveys on Survey Monkey and also at a sort of screening event where I would let some people watch my advert and ask them questions in person.
Screening in person I think is a much better way of gathering feedback from people as it lets me ask questions to people however many times I want and also get varied responses from them. I also know how old the people are as I can see them, meaning that I can judge how useful their responses would be if they aer too old or young for the intended focus group.
Getting surveys filled out is also a good way to get feedback as it lets me get loads of responses from multiple people quickly due to surveys being easy to fill out and because of how fast and easy it is to spread them around to other people. The only problem with this is that responses are almost always limited and may not be able to clearly show what the person was trying to say.
In my opinion, I think the advert was quite successful. It got the point across that the company (if it were to exist) would focus on being not entirely serious when it comes to the customers unless it's under different circumstances. The advert, I would say, clearly shows this because of the editing which makes it seem silly whilst also getting the message across that we make our milkshakes. One of the things that I would improve if I had a bigger budget would be the overall length of the advert. One of the shots that I put into the video was way too short to be seen clearly and some people complained about this. Another would be to increase the resolution of the video as well. I noticed that after rendering the quality of the video dropped.
Since that's probably the only two things that I would like to change to my advert, I think the rest of it is pretty good and I'm proud of that. I achieved the goal I wanted to with the advert and made it work given the time constraints. It was entertaining but also informative in some way.
Monday, 27 June 2016
AS3 Task 3 - Screening
"So did you like the advert?"
- I did. It's really random with the explosions and game references.
- Yes. I found it quite amusing to watch because of the unexpected explosions half way through it.
"Do you think I succeeded in making it appeal to teenagers and young adults?"
- I think so. It really doesn't look like a serious advert and I think teenagers and young adults still enjoy immature things every now and then.
- I'm not sure. It's funny, yeah, but I'm not sure if the immaturity is a bit too much or not. It almost becomes an "MLG" video with the explosions and spinning clips.
"Would you consider buying the product because of the advert?"
- I would consider it, yeah. I'm not sure if I actually would because the ingredients seem a bit strange for a milkshake.
- I'd be willing to give it a try. The milkshake seems to have an interesting combination of ingredients.
"Can you find any faults or things that you think look wrong in the advert?"
- The introductory bit where all of the ingredients are placed was too fast. I only saw a glimpse or everything before it moved on. The outro was also a bit too fast. Maybe 2 or 3 more seconds would have been enough for it. Other than that, I don't see anything wrong with it.
- The introduction was a bit too fast. The table view of everything doesn't last long enough before the rest of the advert continues. The calm music is a bit too quiet. It would help if it was a bit louder. I don't think there's anything else wrong with it.
I used a focus group to get feedback on the finished advert so I could find out what was good about it and what wasn't. I think that using a focus group to get feedback on my advert is a good idea because feedback and comments can be received instantly making it a lot easier to write everything down and also ask any further questions if I needed to.
Some cons about using this method of receiving feedback is that it's difficult to get the correct age group to watch the advert to give feedback as many people in public don't want to do so. It also means that the people who do give feedback sometimes give a lot in one go, making it difficult to copy everything down word-for-word onto paper.
Some cons about using this method of receiving feedback is that it's difficult to get the correct age group to watch the advert to give feedback as many people in public don't want to do so. It also means that the people who do give feedback sometimes give a lot in one go, making it difficult to copy everything down word-for-word onto paper.
Tuesday, 21 June 2016
AS3 Task 2 - Sources of Information
Before creating the advert me and my group had spent a considerable amount of time planning everything out and completing research in order to make sure that everything made sense and would work when filming the actual advert. The main reason for planning everything was to make sure that no key points were going to be missed out which would ensure the success of the advert.
Before starting all of the research, however, it was necessary that we threw out ideas to each other to decide on what we could make an advert on. Most of the competition involved technology or clothing related things and so we decided to make an advert on milkshakes as we wanted to be as unique as possible. I helped with the thinking of including inspiration from HowToBasic as that was the first thing that came to mind when we were talking about milkshake adverts.
Proposal
The proposal was a rather stressful part in the production of the advert as it involved speaking to people who have quite a bit of authority over the control of the adverts aired on TV, but I'm glad that it was successful in attracting their attention and piquing their interest.
The entire reason why we had to create and present a proposal is to ensure that people would actually be interested in the idea for our advert just so we didn't waste any resources on something that no one would be interested in.
I tried to make sure that I included all of the necessary information that the assessors would require in order to be interested in helping us fund parts of the advert. I made sure not to miss out any key information just so everything was there, even if it was for a brief moment.
Storyboard
We used a storyboard to come up with the actual advert and what would happen in the advert. We used this to jot down anything we would need for the filming, when it would be needed and what would have to be done for a number of the shots.
The storyboard can also be used as a tool that shows people what is to be expected of the future when filming as it gives people the chance to look at what would work well with everything else and what wouldn't as you can think about possible shots, angles, techniques and so on. And it's not a plan that is set in stone instantly so during shooting you can still film things that you think would work better together.
I do think that we followed the storyboard quite well. Everything turned out how to we wanted it to and we all made our own versions of the advert that suited our own styles.
Storyboard
We used a storyboard to come up with the actual advert and what would happen in the advert. We used this to jot down anything we would need for the filming, when it would be needed and what would have to be done for a number of the shots.
The storyboard can also be used as a tool that shows people what is to be expected of the future when filming as it gives people the chance to look at what would work well with everything else and what wouldn't as you can think about possible shots, angles, techniques and so on. And it's not a plan that is set in stone instantly so during shooting you can still film things that you think would work better together.
I do think that we followed the storyboard quite well. Everything turned out how to we wanted it to and we all made our own versions of the advert that suited our own styles.
Location Visit & Risk Assessment
Planning the location that we would be filming in was a moderately difficult task. We had to talk about where it would be acceptable to film our advert which would require us to be throwing around ingredients used for a milkshake. We knew that it would be a bad idea to do such a thing in public as it would attract attention from a lot of people and possible even authorities as they would think that we are littering and would probably be concerned with us, so Jess said that her parents would be cool with us using their garden for the advert, which is what we did and it worked out well.
When writing out the location visit sheet I tried to take into account the possible dangers of filming and what potential risks there would be when we filmed. I tried to calculate the possibility of one of the crew suffering from said risks but none of them happened to any of us, fortunately. I think I could have done a better job at making sure everyone had the lowest possible risk of being injured by telling everyone what to do to prevent it from happening in the first place.
One thing that happened during filming that nobody expected was Jessica getting an electric shock from the blender after we blended the milkshake together and spilled milk onto it randomly. This resulted in some of the liquid going past the button and into the wiring, giving off a current that Jess received when she pressed it. She wasn't seriously injured, however.
Shooting Schedule and Shot List
The shooting schedule is a good way to plan your time as it gives an approximation as to when to record what, where and when with who. The shot list is a bit more useful in my opinion however as it gives everyone an idea as to what would need to be shot in what order and how along with what it should be used for. We used the shot list a lot more as we could film everything in one day so we just needed to know what to do and what shot would be best suited to the shots.
The shot list is a lot more specialised with the actual shooting process and how everything would be shot rather than the storyboard which goes over everything in a brief fashion, giving people an idea of what to do.
Cast and Crew Contact Details and Budget
It was important that everyone was able to contact one another in case something happened to someone or if someone couldn't attend that they told the rest of the screw so that they were informed and knew what to do afterwards.
We didn't necessarily need all of the information provided on the sheet as we already were able to contact each other easily, but just in case we still double checked with each other.
Conclusion
In conclusion, planning is necessary and helpful to make sure that everything is planned out and organised. It made sure that we knew what we were doing if we ever forgot or were confused on how to progress.
When writing out the location visit sheet I tried to take into account the possible dangers of filming and what potential risks there would be when we filmed. I tried to calculate the possibility of one of the crew suffering from said risks but none of them happened to any of us, fortunately. I think I could have done a better job at making sure everyone had the lowest possible risk of being injured by telling everyone what to do to prevent it from happening in the first place.
One thing that happened during filming that nobody expected was Jessica getting an electric shock from the blender after we blended the milkshake together and spilled milk onto it randomly. This resulted in some of the liquid going past the button and into the wiring, giving off a current that Jess received when she pressed it. She wasn't seriously injured, however.
Shooting Schedule and Shot List
The shooting schedule is a good way to plan your time as it gives an approximation as to when to record what, where and when with who. The shot list is a bit more useful in my opinion however as it gives everyone an idea as to what would need to be shot in what order and how along with what it should be used for. We used the shot list a lot more as we could film everything in one day so we just needed to know what to do and what shot would be best suited to the shots.
The shot list is a lot more specialised with the actual shooting process and how everything would be shot rather than the storyboard which goes over everything in a brief fashion, giving people an idea of what to do.
Cast and Crew Contact Details and Budget
It was important that everyone was able to contact one another in case something happened to someone or if someone couldn't attend that they told the rest of the screw so that they were informed and knew what to do afterwards.
We didn't necessarily need all of the information provided on the sheet as we already were able to contact each other easily, but just in case we still double checked with each other.
Conclusion
In conclusion, planning is necessary and helpful to make sure that everything is planned out and organised. It made sure that we knew what we were doing if we ever forgot or were confused on how to progress.
Monday, 13 June 2016
AS3 Task 1 - Finished Advert
This is the finished Smash-Shakes advert for a 30-second TV air time. I tried to make it over-the-top in order to continue with the whole idea of keeping the audience entertained and believe I managed to succeed in doing so.
Tuesday, 7 June 2016
AS2 Task 6 - Pre-Production
We won't be needing any costumes and props as all the viewer will be able to see is the arms of Jess
I have also discussed the prices of everything before, and the recording equipment rental and ingredients will roughly total up to £60 or £70, as mentioned before in previous posts
Friday, 27 May 2016
AS2 Task 5 - Pitch
Before production of the advert and products themselves, a pitch must be presented to market investors to gain support and public awareness for the company. To get this support, there must be an intriguing and informative presentation that tells the investor/s what the company or project is aiming to do. These include things such as the overall goal of the company/project, production costs and the unique selling point. Once the pitch is finished, the investor/s will then proceed to ask questions concerning the pitch and the presenter will then have to answer the questions in a controlled, formal and "cool" manner in order to persuade or encourage the support from the investor/s. If all of this is done successfully and the investor/s decide to support the idea then production for the advertisement and pitched company will proceed, hopefully with additional financial support and a larger public awareness.
I tried to limit the amount of information shown on the screen during the presentation to limit repetition and so there isn't too much to read on the screen so I didn't read a story. I also didn't include many images or additional details on my presentation so as to limit distractions, but it may have bored people due to there not being a lot of additional interesting things onscreen.
Pitch:
Monday, 18 April 2016
AS2 Task 4 - Pitch Issues
When making our advert we are going to make sure that we use non-copyright music from that we downloaded from the internet. Someone who provides free music is, for example, Kevin MacLeod who has quite a large range of royalty-free music which means that he provides music for free for others to download with no risks of being charged with copyright infringement. Kevin also has own website called Incompetech which lets you download his royalty-free music straight from there. http://incompetech.com/
I have checked online and have not found any other companies or adverts containing syrup and waffles in a milkshake, so I think that we are in the clear for this advert idea.
I can't think of any legal or ethical issues that we will encounter because of this advert because all we will be doing is making a mess of someone's interior making a milkshake and then clearing it up afterwards, as for ethical issues, we won't be talking about anything related to religion or varying morals which could cause controversy.
We don't intend on using any risky content or controversial material in our advert which means that there won't be anything that people would take offence to unless there is something that we put into our advert by accident that we didn't mean to include.
We don't plan on using false advertising as there is no point in lying about a milkshake containing a minimum of 3 ingredients to be any different from what it is in real life, unlike adverts which show us that their burgers are perfectly made in a few minutes after the order is placed whereas they aren't even close to looking like that in the real world.
Finally, we won't be thinking of product placement as we don't think it would be very easy to show our milkshakes to the public through films and such, but if we had a clear way of showing people what company made the milkshake and sells it, then we would consider it as it would allow us to easily show many people what we are selling, even though it may end up being expensive.
I have checked online and have not found any other companies or adverts containing syrup and waffles in a milkshake, so I think that we are in the clear for this advert idea.
I can't think of any legal or ethical issues that we will encounter because of this advert because all we will be doing is making a mess of someone's interior making a milkshake and then clearing it up afterwards, as for ethical issues, we won't be talking about anything related to religion or varying morals which could cause controversy.
We don't intend on using any risky content or controversial material in our advert which means that there won't be anything that people would take offence to unless there is something that we put into our advert by accident that we didn't mean to include.
We don't plan on using false advertising as there is no point in lying about a milkshake containing a minimum of 3 ingredients to be any different from what it is in real life, unlike adverts which show us that their burgers are perfectly made in a few minutes after the order is placed whereas they aren't even close to looking like that in the real world.
Finally, we won't be thinking of product placement as we don't think it would be very easy to show our milkshakes to the public through films and such, but if we had a clear way of showing people what company made the milkshake and sells it, then we would consider it as it would allow us to easily show many people what we are selling, even though it may end up being expensive.
Tuesday, 22 March 2016
AS2 Task 3 - Production Requirements
Technical Equipment
We're going to need some equipment and areas to film our advert and for this, we can find information on the internet.
We're going to need some equipment and areas to film our advert and for this, we can find information on the internet.
To start off, we're going to need some technical equipment such as cameras, tripods, possibly boom mic's and maybe a pair of headphones.
I found a website that offers a very big variety of camera rentals: http://www.hireacamera.com/en-gb/motion/cameras/
Hiring a decent camera from the website would cost us £44.10 for only one day, the tripod would cost £7.20, the microphone would cost £9.60 and since we already have headphones they wouldn't cost anything. This totals up to £60.90 split between 4 people.
The shooting shouldn't take more than a day since we already have the basic idea planned out and we know what we're going to be using in the scenes.
Filming Locations
We were thinking that since we're going to be making a mess with food and stuff that we would do it inside in the kitchen where it would be easier to clean up, rather than make a mess outside and ruin an area of a park or garden.
Since we're going to be filming inside in a kitchen we decided to use someone's house who has a kitchen with no nearby carpeted flooring. Jess offered to let us use her kitchen for filming, so we'll need to be careful when filming not too ruin anything too much. If we end up not being able to do this, then we can just film in Central Park where there's loads of space and we wouldn't be interrupting anyone.
The park is literally outside of the Robert Clack upper site so we would just walk there, but we would take a bus to get to Jess' house as it's further away.
The only problems we would encounter when filming in Central Park is the gusts of wind, so we'd need to find a way to cover the microphone from the wind, and the weather in case there are random changes in weather and it goes from sun to rain in which case we would need to choose a day that would be safe to film outside on.
Actors and Actresses
It doesn't matter who we use for the advert, we just need someone to record from their perspective of what they are doing or someone to just stand in front of the camera and mess their milkshakes up before placing our product down on the table.
We already work in a group so we have enough people. If we need any more then we can always ask our friends who would be willing to help us out.
We're just going to use the group the is going to make this advert and also our friends, so they wouldn't be paid because there is no need to do so, but if we were going to use someone famous for our advert, we might need to pay them for the work that they did for us.
We aren't planning on using the any populated public scenes so we wouldn't need to use a disclaimer and get their permission to use them in the video.
Costumes and Props
We might need to dress up in washable casual clothes with possibly an apron, just casual clothes or if we're going to use the PoV camera then it might get a bit personal and just have our legs showing for comedic purposes. But that would only happen if we are planning on completely following how HowToBasic creates his videos.
I'm not sure if we all have aprons, so if we don't we'll just go to a shop that sells them such as B&M, for example. As for other items, we'll just look for them on the internet and decide on where to get them if we need them. We might need to get disposable plastic cups and paper plates from somewhere like Hobbycraft or B&M as well.
Most likely in the house closest to where we are filming, or we might take our own props and clothing back home with us.
I think we'd spend a maximum of £60 each on clothing and props for the advert. We don't all have too much money so we'd need to share it out between us sometimes if something is too expensive.
Hiring a decent camera from the website would cost us £44.10 for only one day, the tripod would cost £7.20, the microphone would cost £9.60 and since we already have headphones they wouldn't cost anything. This totals up to £60.90 split between 4 people.
The shooting shouldn't take more than a day since we already have the basic idea planned out and we know what we're going to be using in the scenes.
Filming Locations
We were thinking that since we're going to be making a mess with food and stuff that we would do it inside in the kitchen where it would be easier to clean up, rather than make a mess outside and ruin an area of a park or garden.
Since we're going to be filming inside in a kitchen we decided to use someone's house who has a kitchen with no nearby carpeted flooring. Jess offered to let us use her kitchen for filming, so we'll need to be careful when filming not too ruin anything too much. If we end up not being able to do this, then we can just film in Central Park where there's loads of space and we wouldn't be interrupting anyone.
The park is literally outside of the Robert Clack upper site so we would just walk there, but we would take a bus to get to Jess' house as it's further away.
The only problems we would encounter when filming in Central Park is the gusts of wind, so we'd need to find a way to cover the microphone from the wind, and the weather in case there are random changes in weather and it goes from sun to rain in which case we would need to choose a day that would be safe to film outside on.
Actors and Actresses
It doesn't matter who we use for the advert, we just need someone to record from their perspective of what they are doing or someone to just stand in front of the camera and mess their milkshakes up before placing our product down on the table.
We already work in a group so we have enough people. If we need any more then we can always ask our friends who would be willing to help us out.
We're just going to use the group the is going to make this advert and also our friends, so they wouldn't be paid because there is no need to do so, but if we were going to use someone famous for our advert, we might need to pay them for the work that they did for us.
We aren't planning on using the any populated public scenes so we wouldn't need to use a disclaimer and get their permission to use them in the video.
Costumes and Props
We might need to dress up in washable casual clothes with possibly an apron, just casual clothes or if we're going to use the PoV camera then it might get a bit personal and just have our legs showing for comedic purposes. But that would only happen if we are planning on completely following how HowToBasic creates his videos.
I'm not sure if we all have aprons, so if we don't we'll just go to a shop that sells them such as B&M, for example. As for other items, we'll just look for them on the internet and decide on where to get them if we need them. We might need to get disposable plastic cups and paper plates from somewhere like Hobbycraft or B&M as well.
Most likely in the house closest to where we are filming, or we might take our own props and clothing back home with us.
I think we'd spend a maximum of £60 each on clothing and props for the advert. We don't all have too much money so we'd need to share it out between us sometimes if something is too expensive.
Tuesday, 15 March 2016
AS2 Task 2 - Ideas Generation
I have several ideas for the advert that we are going to make. Since my audience research has brought up information that a lot of people like a funny, relatable and memorable advert I'm planning on making a funny or silly advert which would make it easier for people to remember it because of how different it would be from a lot of adverts that are aired on TV.
First Idea
It will be a stand alone advert which will showcase an anonymous character making a normal milkshake before completely destroying the scene and placing down a milkshake that we are trying to sell. Hopefully this will attract mostly a teenage audience who knows that we used HowToBasic as inspiration for the advert. This will mean that we would need to target people who watch youtube quite often and know of the many popular and viral channels around the website. Even if they do not then they will probably share it with other people and in the process find the original source of inspiration. The USP will probably be the slogan that one of the group members came up with: "Smash Shakes - The easy way to gourmet!" which fits the advert because of how the milk shake is made amongst things being smashed around.
Video Information
We'll probably have a POV camera shot throughout the entire advert to keep the main character mysterious and interesting whilst having the same character making the milkshake before throwing a tantrum and placing the milkshake we are selling on the table. Since the camera will be possibly held or placed on the person who is doing most of the movements in the advert, the camera-work might be shaky and sudden to simulate the adrenaline and frustration experienced by the person trying to make the milkshake.
Second Idea
The other idea that I have for the advert is to film a person normally making a milkshake but then saying that to add more flavour the person making the milkshake they should add some waffles and syrup but instead of adding them in small amounts they just completely chuck away the normal milkshake and place our milkshake on the table and then say "Smash-Shakes - The easy way, is the best way" or something after which we cut to the company logo and a slogan. This advert will also be aimed towards the youth more than adults because of the humour and silliness of it.
Video Information
The camera placement will be like in the shows where people showcase items and objects for people to buy with a lot of advertising around the TV screen to attract people's attention and then it will get closer to the actor/actress who will say the final line and then it will cut to the logo and slogan. There will probably be some silent music being played in the background which might be added in during the editing period to add some more detail to the advert.
Monday, 7 March 2016
AS2 Task 1 - Target and Market Research
We chose to do an advert for a new flavour of milkshake which is a waffle and maple syrup milkshake. We were going through ideas of different things we could do and after around 30 we decided to include food because we were hungry and we came across a mix of different milkshakes, ice-creams and such.
After we listed down some snack foods and drinks, we decided to try several combinations of different things and we stumbled across a mixture of waffles, maple syrup and a milkshake.
This is a screenshot of my survey creation process
My survey link is: https://www.surveymonkey.co.uk/r/TW6GKW3
I found several adverts for milkshakes.
The first is a Shaky Jake advert from 1996 which was when it was aired on TV. The advert became very popular with the youth, mostly children and then teenagers because of its joyful and happy theme and animations. https://www.youtube.com/watch?v=WEyZ3DCOPbg
The second one is the 2012 advert for Crusha. I don't particularly like the advert because of the 2D animation which doesn't appeal to me, but it caught a lot of people's attention, again, mostly children and teenagers but some people did find this slightly annoying. The catchy beat of the song managed to stick to a lot of people. https://www.youtube.com/watch?v=2GSChopXJ3c
The next advert is by Crusha again but it isn't as bad. It's completely an animation again, but it's more controlled and to the point. It appeals to children and teenagers but I think that the maturity of the advert has been changed to be aimed towards teenagers and young adults more than children. This could be because their original audience would have grown up and they still want them to continue buying their product but it could also be because not all children know how to add milkshake mix properly and could mess up with the mixture to milk ratio. https://www.youtube.com/watch?v=S24T8gV2sUQ
It seems to me that most, if not all, milkshake adverts are aimed towards children and teenagers. The adverts that I have looked at all have a cheerful and energetic element to it making it seem more enticing to buy the product compared to most adverts aired on TV about adult-related things. The adverts that I like the most are the animations because of their surreal aspect and how free they can be with whatever they want to do, like cats and mice doing stunts that only humans can do.
I think that for our advert we should do something funny and that would connect or would amuse the younger audience more than it would the older audiences. I think this would be a good idea because younger audiences (more specifically 12 - 19) tend to be more entertained and more intrigued by adverts that do something to relate to them in some way such as having an element of comedy that they would like to see on TV.
I also looked at adverts of milkshakes on the internet and found that most of them are surreal. By this, I mean that most of the adverts are made to look as if there are animals that organise events that humans are capable of.
After we listed down some snack foods and drinks, we decided to try several combinations of different things and we stumbled across a mixture of waffles, maple syrup and a milkshake.
This is a screenshot of my survey creation process
My survey link is: https://www.surveymonkey.co.uk/r/TW6GKW3
I found several adverts for milkshakes.
The first is a Shaky Jake advert from 1996 which was when it was aired on TV. The advert became very popular with the youth, mostly children and then teenagers because of its joyful and happy theme and animations. https://www.youtube.com/watch?v=WEyZ3DCOPbg
The second one is the 2012 advert for Crusha. I don't particularly like the advert because of the 2D animation which doesn't appeal to me, but it caught a lot of people's attention, again, mostly children and teenagers but some people did find this slightly annoying. The catchy beat of the song managed to stick to a lot of people. https://www.youtube.com/watch?v=2GSChopXJ3c
The next advert is by Crusha again but it isn't as bad. It's completely an animation again, but it's more controlled and to the point. It appeals to children and teenagers but I think that the maturity of the advert has been changed to be aimed towards teenagers and young adults more than children. This could be because their original audience would have grown up and they still want them to continue buying their product but it could also be because not all children know how to add milkshake mix properly and could mess up with the mixture to milk ratio. https://www.youtube.com/watch?v=S24T8gV2sUQ
It seems to me that most, if not all, milkshake adverts are aimed towards children and teenagers. The adverts that I have looked at all have a cheerful and energetic element to it making it seem more enticing to buy the product compared to most adverts aired on TV about adult-related things. The adverts that I like the most are the animations because of their surreal aspect and how free they can be with whatever they want to do, like cats and mice doing stunts that only humans can do.
I think that for our advert we should do something funny and that would connect or would amuse the younger audience more than it would the older audiences. I think this would be a good idea because younger audiences (more specifically 12 - 19) tend to be more entertained and more intrigued by adverts that do something to relate to them in some way such as having an element of comedy that they would like to see on TV.
I also looked at adverts of milkshakes on the internet and found that most of them are surreal. By this, I mean that most of the adverts are made to look as if there are animals that organise events that humans are capable of.
Friday, 12 February 2016
AS2 Task 0 - The Language of Advertising
Language devices are used in advertising to attract the targeted audience that the advertisers want. Many different techniques are used to attract the audience such as alliteration, abbreviation, rhymes, personal pronouns and many others. These devices have been tested and are found to attract the attention of a person more than a basic group of text as they are different from the rest and are slightly funkier.
This magazine featuring Ellie Goulding features all of the main language devices that are found in all magazines. It has the main focal point (Ellie Goulding) at the centre of the magazine cover with the title of the magazine company behind her head and the edition or title of the magazine at the very top. It is then surrounding the focal point with all of the main topics.
The cover features emotive language just to the left of Ellie saying "The health scare that's changing my life" because of the use of the word 'scare' and 'changing'. It makes the reader feel worried about her and interested to read on about what she's being afraid of. Colloquial language (slang) at the top where it says "Rinsta Or A Finsta" as they're both two shortened down words stuck together that the youth use these days, standing for Real Instagram and Fake Instagram. There are also a lot of exclamation marks being used on the cover to exaggerate the sentences and to make them sound enthusiastic and interesting. "Mode of Address" is also being used on this cover where it says "Amp up your look". The key word in that sentence is 'your' where the magazine is trying to entice the reader to read the magazine by speaking directly to them. There are many more language techniques being used on this cover to persuade people into reading by making them think that it's more interesting than it probably is.
There are many genres of magazines that are published daily and some of them are music, sports, gaming, food, lifestyle, fitness, glamour, kid/teen/adult/"adult", news, computing, gardening and fashion among many.
Magazines always follow the same layout as well. They have the main focal point in the centre with the title of the magazine at the top somewhere and all of the main intriguing topics around the sides. The main topics and titles are bigger than the other titles as they are the ones that have been focused on more in the magazine, such as Battlefield 3 being several sizes larger than the text above it and the other topics around it.
This magazine featuring Ellie Goulding features all of the main language devices that are found in all magazines. It has the main focal point (Ellie Goulding) at the centre of the magazine cover with the title of the magazine company behind her head and the edition or title of the magazine at the very top. It is then surrounding the focal point with all of the main topics.
The cover features emotive language just to the left of Ellie saying "The health scare that's changing my life" because of the use of the word 'scare' and 'changing'. It makes the reader feel worried about her and interested to read on about what she's being afraid of. Colloquial language (slang) at the top where it says "Rinsta Or A Finsta" as they're both two shortened down words stuck together that the youth use these days, standing for Real Instagram and Fake Instagram. There are also a lot of exclamation marks being used on the cover to exaggerate the sentences and to make them sound enthusiastic and interesting. "Mode of Address" is also being used on this cover where it says "Amp up your look". The key word in that sentence is 'your' where the magazine is trying to entice the reader to read the magazine by speaking directly to them. There are many more language techniques being used on this cover to persuade people into reading by making them think that it's more interesting than it probably is.
Friday, 5 February 2016
AS1 Task 9 - Bibliography
This post will just be for all of the websites that I have used throughout my AS1 tasks.
The Media: An Introduction. Editors; Adam Briggs and Paul Cobley. Chapter 17 Audience Research by Ray Kent. Longman 2002 ISBN 0-582-42346-5
The Media Magazine. The English and Media Centre. Analysing Still-Image Adverts: Reading Lynx by Mark Ramey. Issue 45, September 2013. ISSN 1478-8616
The Media Magazine. The English and Media Centre. AS Coursework - Charity Adverts by Gavin Luhrs. Issue 9, February 2004.
The Media Magazine. The English and Media Centre. How I Make Things by Garth Jennings on making a TV commercial. Issue 39, February 2012. ISSN 1478-8616
The Media Student's Book 4th Edition, Chapter 9 - Advertising and Branding. Editors; Gill Branston and Roy Stafford: Routledge 2007. ISBN -0-415-37143-0
www.youtube.com
The Media Magazine. The English and Media Centre. AS Coursework - Charity Adverts by Gavin Luhrs. Issue 9, February 2004.
The Media Magazine. The English and Media Centre. How I Make Things by Garth Jennings on making a TV commercial. Issue 39, February 2012. ISSN 1478-8616
The Media Student's Book 4th Edition, Chapter 9 - Advertising and Branding. Editors; Gill Branston and Roy Stafford: Routledge 2007. ISBN -0-415-37143-0
www.youtube.com
Forms of Television Advertising - http://www.slideshare.net/Lucasjwarren/different-forms-in
Styles of Television Advertising - http://www.slideshare.net/Lucasjwarren/analysing-the-style-of-adverts-26507404
TV advert regulation - http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/advert-code/ad-minutage
http://www.ofcom.org.uk/
https://www.asa.org.uk/?gclid=CjwKEAiArdG1BRCLvs_q-IObwxMSJACXbLtz1E_gCmFSIL4ty9RmDuESIDBmzBHm_zE7Nk6TW-pQLBoClGDw_wcB
Audience Information - http://www.slideshare.net/Lucasjwarren/audience-information-26730685
Styles of Television Advertising - http://www.slideshare.net/Lucasjwarren/analysing-the-style-of-adverts-26507404
TV advert regulation - http://stakeholders.ofcom.org.uk/broadcasting/broadcast-codes/advert-code/ad-minutage
http://www.ofcom.org.uk/
https://www.asa.org.uk/?gclid=CjwKEAiArdG1BRCLvs_q-IObwxMSJACXbLtz1E_gCmFSIL4ty9RmDuESIDBmzBHm_zE7Nk6TW-pQLBoClGDw_wcB
Audience Information - http://www.slideshare.net/Lucasjwarren/audience-information-26730685
Friday, 29 January 2016
AS1 Task 8 - Sources of Information In Advertising
You can find a lot of information on television ratings on the internet. This information helps people understand why and how trends in televisions change. Companies may use this information to create their next advert as it shows them what their advert should contain or when the advert should be aired to attract the most relevant target audience.
Programme profiles give information on how many people watch different television programmes. They give an indicator as to what kind of advert should be aired during the programme so that they would be getting the most amount of viewers during the break. It also allows specific adverts to be aired during programmes that would relate to what people are watching, such as a hygiene product being advertised during a reality tv show, for example.
BARB stands for Broadcasters Audience Research Board. BARB was set up in 1981 to provide the television industry a way of showing a standard audience measurement service for broadcasters and for the television advertising industry. BARB is owned by the BBC, ITV, Channel 4 and 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not-for-profit company. BARB commissions research companies to provide the types of services that BARB users want or need, even including audience viewing figures which are how many people view a program or advert and when. Audience measurement contracts are held by several other companies including RSMB, Ipsos, MORI and Kantar Media which was formerly known as TNS.
BARB gets its viewer information from box sets linked to the house that is participating with BARB which records what programs are viewed and what people view them when they press a specified button on a remote handset. The data is then published at roughly 9:30am the next morning which can then be used by all TV stations and by the advertising industry itself, be it for use for advertising researchers or just for people to view and record.
Program profiles are broken down sets of data that show the number of people that have viewed a programme. This is useful to an advertiser as they can gather information which can be used to dictate what they would like their advert to be like to attract a wider range or larger number of people. They can also use the information to understand what adverts work best after a certain television programme, such as a Fairy advert being used during some kind of soap programme such as Downton Abbey or something similar.
People also use "rate cards". These show how much it costs to air an advert during a programme, popular programme shown during social hours obviously cost more than unpopular programmes shown during unsocial hours. Since adverts costs quite a lot to be aired, people use several companies to find out if it was worth it. One such company or business is Guerilla Scope. It is a service that is used by people to find out how many people have viewed their advert, but for a view to count they must watch at least 10 seconds, otherwise nothing is recorded.
A lot of advertising information can be found on TV channel websites. They offer programs that give advertisers opportunities to advertise what they want, for a price but with benefits as well. On websites such as https://www.4sales.com/advertising and http://www.itvmedia.co.uk/advertising-opportunities, they give a lot of information on how it works for new advertisers, how much it costs, what it's like and how it works. They offer sponsorships, partnerships and more opportunities. All of this is useful to advertisers as they are given most, if not all of the information that they would need to advertise something. Everything can be found online if they need any more information and all of it is free.
BARB stands for Broadcasters Audience Research Board. BARB was set up in 1981 to provide the television industry a way of showing a standard audience measurement service for broadcasters and for the television advertising industry. BARB is owned by the BBC, ITV, Channel 4 and 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not-for-profit company. BARB commissions research companies to provide the types of services that BARB users want or need, even including audience viewing figures which are how many people view a program or advert and when. Audience measurement contracts are held by several other companies including RSMB, Ipsos, MORI and Kantar Media which was formerly known as TNS.
BARB gets its viewer information from box sets linked to the house that is participating with BARB which records what programs are viewed and what people view them when they press a specified button on a remote handset. The data is then published at roughly 9:30am the next morning which can then be used by all TV stations and by the advertising industry itself, be it for use for advertising researchers or just for people to view and record.
Program profiles are broken down sets of data that show the number of people that have viewed a programme. This is useful to an advertiser as they can gather information which can be used to dictate what they would like their advert to be like to attract a wider range or larger number of people. They can also use the information to understand what adverts work best after a certain television programme, such as a Fairy advert being used during some kind of soap programme such as Downton Abbey or something similar.
People also use "rate cards". These show how much it costs to air an advert during a programme, popular programme shown during social hours obviously cost more than unpopular programmes shown during unsocial hours. Since adverts costs quite a lot to be aired, people use several companies to find out if it was worth it. One such company or business is Guerilla Scope. It is a service that is used by people to find out how many people have viewed their advert, but for a view to count they must watch at least 10 seconds, otherwise nothing is recorded.
A lot of advertising information can be found on TV channel websites. They offer programs that give advertisers opportunities to advertise what they want, for a price but with benefits as well. On websites such as https://www.4sales.com/advertising and http://www.itvmedia.co.uk/advertising-opportunities, they give a lot of information on how it works for new advertisers, how much it costs, what it's like and how it works. They offer sponsorships, partnerships and more opportunities. All of this is useful to advertisers as they are given most, if not all of the information that they would need to advertise something. Everything can be found online if they need any more information and all of it is free.
Friday, 22 January 2016
AS1 Task 7 - Audience Information
Advertisers need to study their audiences because they receive important information on what the most effective advert would be and how the audience reacts to their advert. They use this information to sell their products or services to them better and more efficiently as they know what their audience is like and how to sell to them. There are several groups of audiences that the advertisement researchers focus on.
The first is the descriptive research part that researchers focus on and it includes the audiences that are currently being targeted, what their ages are, where they live, where they work or what they work as and so on. This research focuses on the description of the audience being targeted and their characteristics as this tells the researchers how to advertise.
Analytical research seeks to find out the answers to the 'why' and 'how' questions in audiences. The researchers find out what motivates audiences, how, why and what might have caused this.
Predictive research is where researchers consider "what if" situations such as what would happen if the advertising company were to change their name or for example the accessibility of a product. Researchers can then use a theory to their advantage to prevent something bad from happening to their company.
Tracking research is long-term research which monitors any changes to the target audience over a long period of time, for example, how have subscription season ticket sales changed over a period of time or how views may have changed between several series.
Researchers also look at several other factors such as viewer's "standard occupational classification", psychographics, geodemographics, age and gender.
Standard Occupational Classification (social grade) is what jobs the audience has, what their income is and how they get along financially. This is used to class the audience into financial groups to determine what each financial group prefers to watch.
Psychographics this is the study of personality, values, attitudes, interests, and
lifestyles. It studies interests, activities and opinions. It studies common interests and tries to find trends that people with the same psychographic definition tend to do.
Geodemographics is the research that is conducted on where the audience lives in certain of a country. It uses this information to look at what people in a certain region look at what.
All of this research is conducted to make sure that the company advertises to the correct people in order to get a profit out of their viewers, although this does not always happen. Advertisement researchers divide their audience into these categories so that they know what they can advertise safely without offending anyone and so that they get a wide audience. They can also use the information to learn about the audience to find out specifically what they like so they can easily be persuaded into viewing the advertised product to bring in more revenue.
The first is the descriptive research part that researchers focus on and it includes the audiences that are currently being targeted, what their ages are, where they live, where they work or what they work as and so on. This research focuses on the description of the audience being targeted and their characteristics as this tells the researchers how to advertise.
Analytical research seeks to find out the answers to the 'why' and 'how' questions in audiences. The researchers find out what motivates audiences, how, why and what might have caused this.
Predictive research is where researchers consider "what if" situations such as what would happen if the advertising company were to change their name or for example the accessibility of a product. Researchers can then use a theory to their advantage to prevent something bad from happening to their company.
Tracking research is long-term research which monitors any changes to the target audience over a long period of time, for example, how have subscription season ticket sales changed over a period of time or how views may have changed between several series.
Researchers also look at several other factors such as viewer's "standard occupational classification", psychographics, geodemographics, age and gender.
Standard Occupational Classification (social grade) is what jobs the audience has, what their income is and how they get along financially. This is used to class the audience into financial groups to determine what each financial group prefers to watch.
Psychographics this is the study of personality, values, attitudes, interests, and
lifestyles. It studies interests, activities and opinions. It studies common interests and tries to find trends that people with the same psychographic definition tend to do.
Geodemographics is the research that is conducted on where the audience lives in certain of a country. It uses this information to look at what people in a certain region look at what.
All of this research is conducted to make sure that the company advertises to the correct people in order to get a profit out of their viewers, although this does not always happen. Advertisement researchers divide their audience into these categories so that they know what they can advertise safely without offending anyone and so that they get a wide audience. They can also use the information to learn about the audience to find out specifically what they like so they can easily be persuaded into viewing the advertised product to bring in more revenue.
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